Investigating Public Perception of Ethical Standards in Election Reporting in Ankpa LGA, Kogi State

Investigating Public Perception of Ethical Standards in Election Reporting in Ankpa LGA, Kogi State

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Chapter One: Introduction

1.1 Background of the Study
Election reporting is one of the most critical functions of journalism, particularly in democratic societies. In Ankpa LGA, Kogi State, the media plays a pivotal role in informing the electorate about candidates, policies, and the electoral process. Ethical journalism during elections ensures transparency, accuracy, and impartiality, fostering public trust and promoting free and fair elections. However, unethical practices such as bias, sensationalism, and misinformation often undermine the credibility of election reporting. The perception of the public regarding the ethical standards of journalists can significantly influence the trust and reliance placed on media reports during elections (Obaje & Salifu, 2024).

1.2 Statement of the Problem
The effectiveness of election reporting is often questioned when public perception of journalistic ethics is low. In Ankpa LGA, allegations of bias, political influence, and insufficient verification of facts have raised concerns about the credibility of election coverage. These issues not only affect public trust in the media but also impact the democratic process. This study investigates public perceptions of ethical standards in election reporting in Ankpa LGA, highlighting challenges and suggesting ways to improve journalistic practices.

1.3 Objectives of the Study

1. To evaluate public perceptions of ethical standards in election reporting in Ankpa LGA.
2. To identify factors that influence ethical practices in election reporting.
3. To propose strategies for improving ethical standards in election journalism.

1.4 Research Questions

1. What are the public perceptions of ethical standards in election reporting in Ankpa LGA?
2. What factors influence the ethical practices of journalists during elections?
3. What strategies can enhance ethical standards in election reporting?

1.5 Research Hypotheses

1. H0: Public perception of ethical standards does not significantly influence trust in election reporting in Ankpa LGA.
2. H1: Unbiased and fact-checked election reporting positively affects public trust in journalism.
3. H2: Training and adherence to journalistic codes of conduct improve ethical election reporting.

1.6 Significance of the Study
This study contributes to understanding how ethical practices in election reporting influence public trust and democratic participation in Ankpa LGA. It provides recommendations for media organizations, journalists, and regulatory bodies to strengthen ethical standards and foster accountability in election coverage.

1.7 Scope and Limitations of the Study
The study is limited to public perceptions of ethical standards in election reporting within Ankpa LGA, focusing on local media practices and their impact on the community.

1.8 Operational Definition of Terms

• Ethical Standards: Principles guiding responsible and impartial journalism, including accuracy, fairness, and accountability.
• Election Reporting: Media coverage of electoral processes, including campaigns, voting, and results.

Public Perception: The collective opinion or attitude of the public toward a particular issue or subject.

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